Summit Retail Media Group (SRMG) is a dedicated media and technology company focused on unlocking sustainable value growth and maximizing return through retail media solutions. We support both retailers and advertisers with strategic, operational and technical expertise across data, content and software.
As a full-service retail media partner, SRMG delivers integrated solutions that help retailers monetize their environments and enable brands to activate campaigns with measurable impact.
The rise of marketplaces such as Bol.com and Amazon has fundamentally changed not only retail, but also marketing. Retail environments now generate powerful first-party data based on real shopper behavior and purchase intent.
Retailers are increasingly becoming media owners and publishers, creating new opportunities to access brand and media budgets. Retail media has evolved into a scalable revenue stream that contributes directly to profitability.
SRMG supports this transformation by offering Retail Media as a Service — helping retailers design, implement, operate and commercialize their media assets in a structured and sustainable way.
Retail media offers advertisers a powerful addition to the media mix. It enables brands to reach highly relevant audiences within trusted retail environments — without relying solely on price promotions or traditional retail mechanisms.
Unlike fixed promotional calendars or trade marketing agreements, retail media provides flexibility and scalable activation opportunities. This is particularly valuable in retail environments where promotional space is often limited.
SRMG ensures that every campaign is measurable and performance-driven. Our content team translates strategic ideas into impactful creative executions tailored to each retail environment.
SRMG enables brands to connect with consumers at the exact moment they are in a buying mindset — inside the (online) store.
We offer full-funnel campaign capabilities, from brand awareness and consideration to conversion and add-to-cart activation. By combining data, technology and media execution, we create retail media solutions that deliver both relevance and measurable results.
